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Web Design Project - Genesyze

International healthcare research and market access solution provider, Genesyze called upon greensplash to build an online presence for its global brand.

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The greensplash team was approached by global healthcare research and information technology provider, Genesyze, for its proven experience in the Life Sciences field. With the need to create and build a web presence that strengthens their position in the global marketplace, Genesyze required a website which projected innovation and personality whilst showcasing their global reach and extensive industry knowledge. The new Genesyze website sympathetically incorporates the existing branding, whilst boasting a crisp and original design that radiates innovation.

To further complement the project and to allow visitors to the site an easy understanding of the service, the greensplash design gurus followed on with the creation of a bespoke and intuitive infographic. Not only has this been made easy to navigate, but it piques the interest of the site visitor, is simple to understand and visually engaging.

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With a mission to deliver truly turnkey, real-world evidence solutions to Life Science companies, Genesyze strives to add value to pharmaceutical and medical technology companies and its affiliates through the whole product lifecycle.

With a focus on designing and managing end-to-end solutions and meeting requirements for discovery, reimbursement and health technology assessment (HTA), Genesyze aims to deliver a quality service backed by unparalleled experience.

The challenges were many. Not only did the site need to communicate the complex medical and technical full-service solution that the client provides in a clear and concise manner, but the design needed to reflect the friendly personality of the business and incorporate a punchy feel to differentiate its offering. In the same manner, the company needed to communicate its end-to-end real-world evidence solutions as effectively as possible, and convey the culture of its team.

Its team brings an unrivalled understanding of evidence requirements around the world, in depth clinical knowledge, economic expertise, leadership and technical know-how, and delivers projects on time and of the highest quality. It has a proven track record for success and boasts a global discovery platform to keep professionals abreast of emerging industry insights.

The end result is a fully responsive website with a bespoke and easy to use content management system (CMS), along with an inspiring design to portray the company’s bespoke services and company culture.

To uncover more about Genesyze and to view the branded website created by greensplash, please take a look at: http://www.genesyze.com

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