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the project

We were approached by global healthcare research and information technology provider, RWE Genesys, to create and build their new online presence. With unrivalled industry scope, coupled with world-class technology, RWE Genesys required a contemporary website which showcased their global reach and in-depth industry knowledge.

the challenge

The RWE Genesys website stands as a true testament to how our technical expertise and creative flair merge to deliver something truly unique. Not only did the site have to communicate the complex medical and technical full service solution RWE Genesys provide in a clear and concise way, the design also need to incorporate fun and quirky elements to support the personality of the business.

To achieve this, a bold colour palette and striking imagery was used to inject the key fun and quirky elements which we paramount, and also showcased the key company messages. The new website also sympathetically incorporates the existing branding, whilst boasting a crisp and contemporary design.

The company also needed to communicate their end-to-end real world evidence solutions as effectively as possible. To achieve this, our design gurus created a bespoke and intuitive infographic, which was easy to navigate as well as visually engaging.

The end result is a fully responsive website with a bespoke and easy to use content management system (CMS), along with inspiring design which portrays the company’s unique services and company culture.