Web Design and Marketing Predictions 2016
The year seems to be wrapping up with an avalanche of news that has the potential to make 2016 another game-changing year in terms of design and marketing. Marketers in particular seem to have a particularly fun year to look forward to, with Google teasing a weighty update to the Penguin algorithm, and practically every social media provider currently beta testing major new features.
So, what is likely to happen in 2016? Are we going to be sitting around on our hover-chairs, controlling our design cursor with an Emotiv Insight, or will things take a step backwards? Are we really looking at an end to creativity in web design as so many commentators claim, or are we at the beginning of a brand new era? In this article, we’ll outline three of our predictions for exactly what is going to happen in 2016.
Flat Design’s still here – get used to it
Let’s be clear. Flat design is not going anywhere, and probably won’t until some major revolution happens in operating systems. Flat design works incredibly well on mobiles and tablets, and favours clear and obvious iconography for intuitive user navigation. The only reason why this would start to disappear now is if the market became oversaturated with Flat Design sites to the point that people started turning against them en masse. They work well, they look good and tie in well to modern operating systems from a usability perspective.
A new way of looking at menus
Currently, the most popular menu is a horizontal bar across the top of the page. However, increasing in prominence is the use of a smaller menu button – the “hamburger” icon – in the top right or left corner, similar to that used on responsive mobile sites. This then causes a menu to appear when clicked.
The similarity to mobile sites is exactly why this device is likely to grow in use through the course of 2016. Website design is converging towards a point where all websites navigate identically regardless of the device they’re viewed on, and the “hamburger” icon looks to be favourite method. This could be a good thing in terms of design – it frees up a lot of space for more impressive banners and graphics.
Video Marketing to the Max
This is already pretty important, but there are just so many new opportunities opening up for video marketing that we would be surprised if Adobe Premiere isn’t considered to be a vital part of every marketer’s toolkit by the end of the year. Every video platform seems to be rolling out additional functionality that is of extraordinary benefit to marketers.
Possibly the most exciting news is that YouTube has expanded its TrueView feature which allows people to purchase products directly while watching a video. You see a product in the video, you can buy it instantly. This leaves far less time for common sense to intervene in the timeframe between someone desiring a product and purchasing it. In other words, it has the potential to be hugely effective.
However, there’s also interesting developments from Facebook, who are currently testing their own video hosting platform. While competitors to YouTube come and go, the opportunity for a quicker workflow between uploading a video and sharing it through your social network makes Facebook’s venture extremely viable.
Google’s Penguin algorithm monitors link-building activity for quality. Currently, there is a bit of a lag on the way the algorithm works. If you incur a penalty from a bad link, then there’s going to be a couple of weeks between removing the link and your website recovering.
In 2016, the Penguin algorithm is going real-time. While this means you will be able to incur a penalty from a bad link instantly, you will be able recover just as quickly. This increase in efficiency will allow for a more dynamic approach to link-building. By quickly analysing the results from link-building activity, more precise SEO approaches can be formed.
These are our four big predictions for how the design and marketing landscape is going to evolve in 2016. Do you feel that there are any more that should be on the list? If so, why not follow us on Twitter or Facebook and leave a comment?
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