Happy World Wide Web Day
31st July 2020
The internet? World Wide Web? Information Superhighway? However we choose to describe it, we immediately know what each other means! For the past 31 years since its inception, the internet has gone from strength to strength. As of April 2020, an estimated 4.57 billion people were active users of the internet, which is about 59% of the global population. That’s a huge potential audience, so it is a logical progression of thought to conclude that the internet is undoubtedly the most valuable and effective means available to market our businesses.
Let’s step back to 1989 for a moment. Tim
Berners-Lee, an English engineer and computer scientist; the man soon
to be recognised as the inventor of the World Wide Web, was working
at CERN in Geneva, Switzerland. The concept of a world wide
web initially emerged as a computerised method of sharing
information between scientists in universities and institutes around the world.
From March 1989 when he submitted his first proposal, followed by a
collaboration with Belgian systems engineer Robert Calliau, progress
was relatively slow until Berners-Lee submitted a formal proposal for his
unique ideas in November 1990. CERN quickly
accepted the idea of web interconnectivity, and within two
months Berners-Lee had the first web server up and running at
CERN, and through it was able to demonstrate the worldwide scope and
impact of his ideas. The first web server came online in the US in
1991 at the Stanford Linear Accelerator Center in California. From that
point on, web servers sprang up around the world and the concept
of interconnected computers and systems was established.
Fast forward to 2020, and this method of
information sharing has become a huge part of daily life. We have search
engines which can recall millions of results in nanoseconds. We
have digital marketplaces, social media, and online games, to
name but a few. With all the capabilities that have been
developed since the inception of the world wide web, it makes absolute
sense that we use this incredible gift to our advantage from a business perspective.
With a reach that extends to over half of the globe, there are few, if
any, better tools than the internet for marketing if used correctly and
professionally. No longer are we limited to using flyers, adverts in
local newspapers, standing on street corners and shouting our company’s merits
to passers-by. We have a seemingly limitless archive of information and online
advertising boards. In this age of
lightning-fast laptops, high capacity mobile phones and
tablets, and even smartwatches which all
having significant internet capabilities, we have never been
more able to effectively access and influence both customers and potential
customers. While the future may well present us with even more
effective methods of communication, as things stand, we
possess a highly effective means of presenting the best of ourselves to the
For advice and support on how to maximise the effectiveness of your digital marketing or web presence, please get in touch with us today!