The sun hasn’t set on email marketing just yet
There have been whisperings for some time now amongst today’s marketers saying email marketing is a little old hat, and perhaps even dead!
This isn’t surprising when, in such a digitally-obsessed world, consumers’ thirst for any new piece of tech or alternative social media platforms is paramount. With the likes of Twitter, Facebook, Pinterest, Tumblr and Instagram keeping everyone connected 24-7, the typical person’s attention span is a mere eight seconds.
With so many distractions, it’s up to the marketing experts to create original and engaging content to turn consumers’ heads. There are many tools at your disposal which, if utilised in the right way, can get you noticed above the competition.
Sometimes it’s best to go back to basics, and email marketing still offers a way of delivering strong messages. Modern marketers need to get into the head of today’s consumer and get on their wavelength to know what they want. It’s all about being relevant, to the point, and above all personal – you wouldn’t want to receive an email about the latest fitness trends when you have never set foot inside a gym!
Use bold headings to draw your audience in, after all a killer opening line can make or break the success of your campaigns. The aesthetics of your email are just as important than your content, so you need to implement colourful and on-brand imagery to keep consumers interested.
It’s also important to analyse your email data, to measure the success of your campaigns. Platforms such as Campaign Monitor allow you to track open rates and click rates, so you can see what works and what doesn’t. Remember to be tactical, think of the best times to launch your content and how many touchpoints you want to have with your customers. If you overload them with information you’ll lose their interest, and more importantly their trust.
The key is to not churn out content for the sake of it, but to craft original content that pulls at the heart strings of you target audience. Email marketing is, and still will be a major part of digital marketing for the foreseeable future. It’s those who learn to master the art of curating content who will unlock the secret to email marketing success!
Give us a call on 01606 884123 or email firstname.lastname@example.org to find out more about our bespoke email marketing services.