greensplash nominated for a digital excellence award
The Client
Here at greensplash, we’re delighted to have been nominated for a digital excellence award (DADI) for the www.wipeeasytablecloths.com website (retail category). Wipe Easy was launched earlier this year to meet demand for high quality, easy care tablecloths. The company supplies strong and durable oilcloth or vinyl-covered products for home or commercial use.
Wipe Easy Tablecloths operate in a busy marketplace, owners Hilary and David Edwards have built a competitive edge by offering a particularly wide range of designs. They also offer a broad choice of accessories including table protectors, table weights and gifts.
Great customer care is a vital component and David and Denise offer over-the-phone advice and support to customers as well as next-day despatch of most orders.
The Brief
David and Hilary knew their website had to work exceptionally hard. They approached a number of web design agencies and finally settled on greensplash because they felt confident we would pull out all the stops to make the project a success.
However, before any web development could begin, we needed to design a brand. David and Denise believed most of their customers would be women, so they wanted a modern, feminine logo which would appeal to their target customer.
Once this was agreed, the website design followed suit. The site took the brand one step further and is fresh and bright with lots of white space with graphics in modern, vibrant colours. In places, it uses font in a handwriting style for a more casual, personal feel.
Critically, the site is easy to navigate. Customers can browse by style and pattern as well as occasion, and can filter according to colour and finish, making it easy for visitors to browse the extensive product range.
Finally, the site includes sample requests as well as buying guides and a You Tube video to help customers measure their tables correctly.
Hilary Comments
“greensplash certainly gave us fantastic value for money. The site is just what we had in mind – it looks good and is easy to use. We put in place a Google Adwords campaign to coincide with launch and within hours of going live it began to generate sales, so we’ve been extremely pleased.”
We are so pleased to be a finalist in the retail category of the prestigious DADI awards. Please find out more about the DADI awards here www.dadiawards.com
