Dynamic Content: Turn your Blog into SEO Dynamite
Until recently, the humble blog was seen as nothing more than a customer engagement tool: Useful, but certainly not necessary. However, a flurry of updates to Google’s algorithm over the past year or so has made regular updates to a website’s content absolutely vital if it is to rank well, and thus the blog has really gained importance.
In this article, we take a look at effective blog writing strategies. After all, while the blog is now extremely useful for achieving better SEO, it still needs to be effective in engaging your target demographic. Here, we will take a look at the best ways to achieve that optimal balance: a blog that engages your audience with exceptional content whilst helping you climb to the top of Google.
Keep it Concise
You should never underestimate the attention span of your readership. Keep your clauses short and to the point, and don’t go off on wild tangents.
Keywords: Still (a little bit) important
OK, so the dark ages of keyword dumping to get good SEO may thankfully be behind us, but SOME keywords are still necessary. Don’t go overboard: ensuring that your chosen keyword is present in the page title, URL, at least one header and a couple of times in the content should suffice.
Dynamic Content should be… well… Dynamic
In other words, don’t bore your guests. Keep your writing style vibrant and interesting. If you are going to wax lyrical about small technical details, double-check that both the article and your audience absolutely require it.
Don’t Proofread Immediately
If you try and proofread an article immediately after writing it, you will almost certainly miss most of the errors you’ve made. Also, you are less likely to be critical of your choice of structure and form if you’ve just written a piece. Leave it at least a day before proofing your writing: ideally, two or three days.
Spelling and Grammar is Importunts
This section could also be titled “The Comments Section: How to Avoid Getting Tarred and Feathered.” Seriously, if you want to save yourself all sorts of pain and humiliation, double check your spelling and grammar. Classic mistakes to watch out for are there/their/they’re and were/where.
Create a Content Calendar
In order for Google’s crawlers to recognise that your website features regularly updated, fresh content, you will need – you guessed it – regularly updated, fresh content. However, trying to create a large amount of content of consistent quality can get a little overwhelming, particularly if you are trying to come up with interesting, relevant content on the fly. Therefore, make your life easier by coming up with a content calendar in advance. This will give you plenty of time to research your material, and ensure that everything is consistent across all marketing platforms.
Hopefully, this has given you some pointers in the best way forward with your dynamic content. Remember, a mix of planning, creativity and SEO awareness will create a result that your rankings will thank you for.
Been staring at a blank Word document for the last few weeks? Feeling overwhelmed by the challenge of keeping your content fresh and informative? Contact greensplash on 01606 884123 or email firstname.lastname@example.org to find out more about our copy writing services.