Christmas Marketing Countdown!
Merry October everyone! While most of the population are starting to groan and realise that they’ll have to start Christmas shopping and inviting the family round, every marketer is getting into the festive spirit by planning their Christmas marketing campaign.
After all, Christmas is the season where marketers can give it their all in terms of innovation and scale. A lot of unspoken guidelines regarding good taste are overturned in a gleeful celebration of gaudy advertising and mass spending.
So, in the spirit of pre-yuletide strategic planning, we’re starting our Christmas countdown with a marketing checklist containing all the elements to ensure your Christmas season is suitably lucrative.
Confirm your Demographic – and their Xmas Spending Motivation
First things first, confirm who you’re selling to. “But Guru,” I hear you say, “We know who we’re selling to. We sell to them all year round.” Wrong. Christmas is a peculiar beast, and people’s purchase motivations are radically affected during the magical three-month lead-up. Therefore, before you start adding holly clipart to your logo, you need to take a good hard objective look at your product and who you want to sell it to. Ideally, perform some additional demographic research, so you can paint a picture of your ideal Christmas customer.
Now, you’ve got your target and an idea of the things that will motivate them to buy, you need to identify some themes or stories you can tell through your marketing channels that will resonate with this demographic. For example, if your product is aimed at young mothers, then themes about work/life balance, family, and “taking a relaxing moment for yourself” would be all be good ways to go. These themes will tie together your entire Christmas marketing campaign.
Prepare your Marketing Calendar
You can even make it look like an advent calendar if you want to keep yourself in the mood. Basically, there are going to be a whole lot of different marketing channels surrounding a given campaign, and you need to keep things organised so you don’t miss anything. Ensure all your blogging, social media, advertising and email marketing activities are carefully scheduled.
Prep your Content
This will kill any chance you have of feeling the Christmas spirit come December 25th, but it’s a must if you want your marketing campaign to stay on track. Once you have your marketing calendar, start producing your content. The more you can do now, the less you will have to rush when blogs, tweets and emails are shooting out left, right and centre.
The first print of Christmas
Please, spare a thought for your printers. If you’re doing anything with print design, don’t be expecting two-day turnarounds. Over this period, they are likely to be snowed (ha) and are going to have difficulties meeting any sudden last-minute deadlines you throw at them. If you get everything designed and printed well in advance, you’re not going to be competing with a bunch of other poorly organised marketers for print space.
If you can cover these stages through October, you’ll be in a great position to let loose your Christmas marketing campaign in November. Remember, preparation is profit, and that’s no different for Christmas than it is any other time of year.
Are you intimidated by the scale of your Christmas marketing campaign? Don’t have enough time for festive design? Give greensplash a call on 01606 884123 or email firstname.lastname@example.org to find out more about our design and marketing services.