‘Does my business need digital marketing?’ This is one of the most frequently asked questions around digital marketing that is searched on Google. The very quick answer is YES! ‘Why?’ we hear you ask. In this digital era, utilising digital outlets has never been more important. The recent COVID pandemic has emphasised this, with many businesses being forced to pivot and move their business offerings online. Here we look at the different elements of digital marketing, and the part they play in moving your business forward.
Now, more than ever, your website is the most important aspect of your business. It has become your shop window as such, and ensuring you have a well-designed, easy to use website has never been more important. It is imperative to your business that your website has the following:
Email is one of the most effective ways to offer engaging information regarding your products and services to existing and potentially new clients, and it’s never been more simple. With effective online offerings to manage your subscription lists and email campaigns, you can confidently provide your subscription list with eye-catching and informative emails.
A productive and successful email campaign will:
Without engaging and relevant content, there is no reason for customers to visit your website, read your social media, or open your emails. Engaging content will secure the attention of a potential customer and will ensure that they want to know more, but if the right content isn’t provided to them on your website this is where the journey will end without converting them to a paying customer. Times have changed and potential customers want to be provided with the information they need almost instantaneously to make a decision without any effort on their part. Your content is one of the biggest players in your business development team!
A good content strategy involves the following:
This is just scratching the surface of all the aspects of digital marketing, but as you can see already, digital marketing is imperative to your business and its performance. We will continue to look at further features in our next blog.
In the meantime, if you want to discuss your digital presence with a team of creative experts, please get in touch!
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