DIAMONDS Website Launch
6th May 2020
is delighted to announce the launch of the DIAMONDS website for our
long-standing client, Imperial College London.
highly significant project is funded by the European Commission under the
Horizon 2020 research and innovation programme. The research funding in place,
totalling €22.5 million over five years, will contribute to the development of
a rapid and accurate test to diagnose severe illnesses, using personalised gene
signatures. The test will streamline the diagnosis of conditions such as
pneumonia, tuberculosis, sepsis, meningitis, and inflammatory and immune
diseases. The multi-disciplinary team working on the project include a network
of researchers and scientists from twenty-eight institutions, spanning across thirteen
countries, all contributing to revolutionise the way healthcare can be
delivered moving forward.
The greensplash team were immensely proud to design and develop the website for this project, drawing on extensive knowledge of medical/scientific website design and copywriting. With the branding for the project already provided by Imperial College London, the work began on the website design. The site was to have a clean and crisp feel throughout, using gradients of the brand colours to soften the pages and add interest. Working collaboratively with partners from the Diamonds Consortium, the style of imagery was explored to convey the important key message of ‘personalised medicine’ with a more futuristic view of this. The structure of the website was to be clear, making it easy to navigate for all users to learn more about the project.
also completed copyediting for the website to ensure the language and tone that
was used was consistent throughout, having been written by scientific partners
from various countries. It was important that the language wasn’t too
scientific and could be understood by users from all backgrounds who would
visit the website.
Search Engine Optimisation (SEO) was also completed to ensure
that the new site performs well in search engines. Our SEO and copywriting experts
worked together to ensure that the copy remained informative whilst meeting the
criteria to perform well from an SEO perspective.
view the website and find out more about the DIAMONDS project, visit: https://www.diamonds2020.eu/
If you would like to discuss the design and development of a new website, please don’t hesitate to contact our team today.