Web & Brand
Ethical product testers XCellR8 are the kind of client that every web design agency dreams of.
Cool, conscientious and with a business identity bursting with personality, we were excited to design them a new website that matched their unique style.
We had a pre-existing brand palette to work with, but the logo required some tweaking before commencing work on the website. As XCellR8 have a considerable PR presence and have won multiple awards, we were careful not to reinvent the wheel, instead adding subtle effects to modernise the logo without completely redesigning it.
The website needed to be very visually impactful, and demonstrate XCellR8’s excellent ethical stance and quality of work. The final product is completely unique in the research industry, bubbling with personality and fun while never undermining XCellR8’s first class professionalism.