Video is undoubtedly a huge part of social media these days. There are many tools across social media platforms to incorporate this, from TikTok to IGTV, and all points in between.
According to a Cisco study, by 2022, 82% of online content will be video, so if you do not currently use video, it may be a good time to start.
A noteworthy point is that videos over 3 minutes on Facebook are automatically boosted, meaning they appear in more newsfeeds without any extra charge to you! Money saved – ker-ching!
With a third of online activity spent watching video, and over half a billion people watch videos on Facebook daily, it is undeniably an effective tool like no other. Additionally, social media video content generates 12 times more shares than text and images combined. Nearly half of online users act after viewing a video, with 46% of people taking action to something relating to the subject matter. Finally, the average user spends 88% more time on a website with video than one without.
In short, video is the hottest and most easily utilised way to grow your audience effectively and exponentially. Here at greensplash we have the tools, capability and know how to create stunning and bespoke content for all our clients, based on their needs and social media structure.
For advice on your media strategy, or any other queries you may have – don’t hesitate to get in touch and see how we can help!
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