Our latest blog explains how to run a successful Facebook competition without breaking the strict rules set by the social media giants!
“How would you like to win a three-course meal for you and 5 of your friends? All you need to do to be in with a chance of winning is like our page, like and share this post and tag the friends you’d take with you! Good luck!”
Look familiar? Of course, it does. We see so many posts like this across social media platforms almost daily. However, did you know, that these sorts of posts violate the regulations of popular social media sites such as Facebook?
This type of wording in a competition post, asking people to actively share your page in return for some sort of reward violates the Facebook Developers Policy. Pages are allowed to ask people to like that specific post relating to the competition itself, comment on the post and (where applicable) post to the page directly.
However, BIG no-no’s in posts of this nature are:
A point also worth noting is that if a post is deemed to have violated that sites competition policies, they can (and WILL), shut down your page – permanently.
Lastly, a disclaimer MUST be published at the bottom of each post that involves any kind of prize, clearly stating that the competition is in no way affiliated with that site – for example Facebook requires the following wording; “This promotion is in no way sponsored, endorsed, or administered by, or associated with Facebook”
Protocol dictates that the site does not ask the winner to get in touch to claim their prize as fraudsters have been known to clone accounts and/or email addresses and pose as the winner in order to claim prizes not belonging to them. Safety dictates that you message the winner and wait for them to respond to you within a predetermined time period.
Whilst it seems like a lot of specifics and subtlety within the rules, it is necessary when it comes to protecting your business.
A proper structure is key, including all the relevant and acceptable Terms and Conditions for entry to your draw. These should be:
Your post then becomes:
“How would you like to win a three-course meal for you and 5 of your friends? Delicious Dinners is giving away a superb three course-meal from our new menu! To enter, simply Like this post! Although not mandatory, we would love to know who you would take?
T’s and C’s – The winner will be drawn on the 1st
December 2019, 23:59 hrs using Fanpage Karma Good Luck Fairy.
UK Entrants only
This promotion is in no way sponsored, endorsed, or administered by, or associated with Facebook”
We hope that this post helps you run a successful Facebook competition successfully in the future. If you would like any further assistance with your digital marketing, please don’t hesitate to contact greensplash today!
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