Greensplash client at the forefront of the fight against COVID-19

31st March 2020

One of our long-standing clients is Imperial College London, one of the world’s foremost universities, with an outstanding record of research and innovation since its establishment in 1907. The latest challenge, and perhaps the greatest, presented to Imperial’s brilliant teams of scientists is the race against time to understand and defeat the deadly Coronavirus: COVID-19.

Flattening the curve

The United Kingdom, common with many countries across the globe, is in a state of lockdown, which the majority of the population recognise as essential to slow the deadly progress of the virus. This is a difficult time for many people, with daily routines being severely restricted by the government with the aim of ‘flattening the curve’ to prevent the NHS being swamped by critical demands that could not otherwise be met, with the probability of a very high death rate quickly following.

Landmark report

In a landmark report to MP’s, Imperial College’s Professor Neil Ferguson, Director of J-IDEA, stated that the lockdown can help the NHS manage the Coronavirus. Speaking to the Science and Technology Committee, he went on to further explain that “if current measures work as expected, the intensive care demand would peak in approximately two to three weeks and then decline thereafter”.

Professor Ferguson’s assessment, while not making the government-imposed quarantine any easier for some, provides a clear and unarguable explanation as to why this has to be the approach. Those astonishingly flexible and courageous people who make up the front line of the NHS, and other care organisations, have to be supported and properly protected against COVID-19. Reports and observation suggests that we are currently failing to properly provide that protection for all. This has to change as a matter of utmost urgency. If we fail, history will judge us harshly, and rightly so. 

The team at greensplash admire and support the work being carried out to ensure the safety and good health of the nation.

To read more about Professor Ferguson’s findings, please click here.

Video may have killed the radio star… but it will bring your digital marketing to life!

Read it
PLAY NICE AND SHARE

SID, BOO & NEWS IN YOUR INBOX!

Keep up to date with the latest mischief, news and other creative content from greensplash design.


Click here to view our Privacy Policy.

This website uses cookies to give you the best experience. If you continue to use this site, we’ll assume that you’re happy to receive all cookies. View our Privacy Policy here.