Does my business need digital marketing? Part 2
17th July 2020
‘Does my business need digital marketing?’ As we discussed
last week, the answer, more than ever, is YES!
In last week’s blog we looked at how to best utilize your website, email
marketing, and written content. You can
read all about this HERE. In this
week’s blog, we will look at how best to use social media, paid adverts, and
the current king of digital marketing – video.
One of the most effective marketing tools for all businesses
is word of mouth and there is no better place for this to take place than
online, across social media. Customers
will use social media to express their thoughts and opinions on brands and
products. It’s also a platform where
you, as a business, can educate current and potential customers about your
products and services. It’s also
important to engage with customers on a more informal level than is usually the
case in traditional business relationships.
Use some posts to add humour. Ask
questions of your audience. Not only
does this help you learn more about them, it also extends your reach to those
who know little or nothing about you.
It’s also important to use social media to build
relationships with your customers and with key industry influencers; therefore
enabling you to reach an even wider audience and generate new leads. Statistics show that “54% of B2B marketeers have
generated positive leads from social media” (CMO)
Investing in paid adverts, which may, on the face of it , be
daunting, should be a part of your social media strategy. The digital world is highly competitive,
meaning your visibility is a key to success.
Whilst the use of SEO (Search Engine Optimisation) to obtain organic reach
is an essential part in pursuit of success of your company’s digital marketing
strategy, paid advertisements on platforms such as Google Adwords and display
ads is vital to gaining exposure.
There are several reasons why you should invest in paid
adverts and they are:
- You have the option to pay only when someone
clicks on the advert. This is known as
PPC, or Pay Per Click
- You have complete control of your spending
- You can target a specific audience in the
knowledge that your ad will be seen by people who will already be interested in
the products and services you provide
- A paid campaign done well will see positive
results almost immediately
- You can use this exercise as an SEO testing tool
meaning you can also improve your organic reach by using results from the paid
Video has never been more important. A video will tell the story of your products
and services without your audience having to read about it. Sadly (in some ways), if there is a lot to
read, some of your audience will switch off, but a video engages and tells your
story in the most appealing way.
According to statistics from VideoBrewery, 64% of website visitors are
more likely to purchase a product or service after viewing a video. Make your videos engaging, fun, and
informative. Display the benefits of
what your company has to offer. Daily,
on Facebook alone, 100 million hours of video are viewed. Video is now a digital marketing tool that
must be a part of your strategy.
This is just a drop in the ocean when looking at all the
aspects of digital marketing, but as you can see, digital marketing is crucial
to your business and its success. We will continue to look at further features
in our next blog.
In the meantime, if you want to discuss your digital presence with a team of creative digital experts, please don’t hesitate to get in touch.