5 website stats you cannot ignore

10th June 2019

53% of mobile users will leave a site if it doesn’t load within just 3 seconds*

We have come a long way from dial-up internet, 5g launched this week and with ever increasing broadband speeds people are used to getting content on demand. Any delay or waiting will result in customers going elsewhere. It is important that all your images are optimised and your website is not slow and clunky. Website load time can also have an effect on SEO with slower websites appearing low down in the search engine results. *Source: Google

58% of users prefer something beautifully designed

Your website is an opportunity to wow your customers and according to a survey conducted by Adobe, 58% of people in the UK prefer something beautifully designed over something simple. At greensplash we have a team of both designers and website specialists meaning we can give clients both something aesthetically pleasing and user-friendly. *Source: Adobe

40% of people who own a tablet or a smartphone search for B2B products on their mobile device*

B2B companies often ignore the need for a mobile optimised site as they believe that most B2B customers will primarily use a desktop site to gather information relating to their purchase decision. Whilst people will look for B2B products on a desktop device it is also true that they will use other mobile devices during this process. *Source: KoMarketing

94% of people won’t trust an outdated website*

To your customers, your website is usually the first experience they have of your business. First impressions count and you may have innovative ideas, great staff and a great location but your customers may never experience those things if they are put off by a dated website. *Source: MyTechnology.com

48% of users said if a site didn’t work well on their smartphone, it made them feel like the company didn’t care about their business*

You can have a website that both looks sleek and performs well on desktop and laptops, but if that experience doesn’t translate to mobile then you could end up alienating customers. Customers don’t want to have to pinch to zoom and navigate your website using tiny links not designed for mobile. In addition to this if your website is not optimised for mobile then search engines such as Google have said that it will have an effect on whether the page ranks in the search results. *Source: Google

Does your current website tick all the boxes? Talk to us about how we could help. We also have a free website critique https://www.greensplashdesign.com/free-critique/ where we will analyse your current site and give you ideas on how to improve it.

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