Quartz Hair & Beauty
Web, Brand & Marketing
Quartz Hair approached greensplash looking for a new eCommerce platform to sell their range of high quality hair and beauty products.
With ties to some of the largest suppliers in their business, Quartz felt that they were well-placed to offer an exceptional range of items.
greensplash carefully researched the hair and beauty market before commencing the design. We understood that the imagery we chose would be vital to the website’s success.
The photography we ultimately chose consisted of highly stylised fashion shots, with an emphasis on exciting hair, in order to portray Quartz as a dynamic, stylish brand.
Quartz Hair’s website was built on the industry-standard ecommerce platform Magento, to ensure its usability from an administrative perspective, and allow for easy ongoing updates. We also provided complete training in the platform for Quartz Hair, allowing them to comfortably manage their website in-house.
As an eCommerce site, it’s key it works on mobile devices. The site design & layout has been optimised from your large, 27″ Cinema Displays all the way down to the smallest screen sizes.
It’s important to have access to large, inspiring product photography. We added a simple yet effective product gallery on each product page, with the ability to switch product views at the tap or click of a button.
A growing trend, particularly within the fashion & blogging market is product reviews or walkthrough videos. We’ve added video embedding support on each page to assure visitors of the quality of the product.
Instagram is a great way to reach your clients, and more people are searching for products through social media channels than ever before.