Greensplash Web Design Agency
greensplash is an award-winning web design agency based in Hartford, Cheshire. Every website we build incorporates built-in Search Engine Optimisation (SEO) and a user friendly Content Management System (CMS). We also provide a comprehensive digital marketing service, including Pay Per Click (PPC), Email Marketing and Social Media, so we really are your one-stop digital web design agency!
What makes us special? As one of the North West’s leading web design agencies, we offer a comprehensive range of digital services…
Web Design Agency
Stunning bespoke websites that reflect your brand and communicate brilliantly with your audience.
Clean, structured and economical code ensures our sites are quick to load, easy to maintain and fully responsive, so they can be viewed easily on any device. An award-winning web design agency, greensplash is unrivalled.
Our online stores are built using cutting-edge shopping cart software, to ensure you maximise conversions, sales and ROI (Return on Investment).
Whether it’s PPC, SEO, Social Media or Email Newsletters, we ensure that your brand is given maximum online exposure!
Don’t just take our word for it, take a look at some of the projects we’ve worked on and websites we’ve built. You’ll see why greensplash are one of the top web design agencies.
The Principles of great Web Design
Designing an effective website requires more than just gathering relevant information and posting it on the web. Like any marketing tool, a quality web project demands as much attention to the selection, organisation, and presentation of material as to the visual presentation. You should strive, above all, to be both clear and engaging in every aspect of website design. Without the first, you will quickly lose your audience. Without the second, you’ll never catch their attention in the first place. As a leading web design agency, greensplash is happy to share some insight with you.
Here are some concrete suggestions for making your site a winner:
Before you begin:
- Consider your audience and your goals. You should have a clear sense of who will be using your site and what kind of experience you are hoping to provide. What exactly are you trying to accomplish here? Why is this important?
- Plan your site before you start to build it. You can draw a “family tree” of pages with arrows indicating links. Or you can make a hierarchical outline. Either way, it is essential to organise your information and lay out the architecture of your site before attempting to implement your vision.
- Strive for consistency. You want your website to have an identity, so all the pages should have a common feel: there should be consistency among backgrounds, colour schemes, navigational tools, and tone of voice.
- Provide a rich set of links within your site. Ideally, there should be multiple ways for your user to navigate your pages. You should consider including a prominent ‘home’ link or icon on each page, a menu or table of contents, and highlighted links within textual material to related information elsewhere on the site.
- Don’t hide important information. Users don’t like to click too many times to find the information they want — if information is particularly important, make it accessible up front. On any given page, remember that as with a newspaper, the top left corner is the most prominent.
The web medium:
- Provide opportunities for interaction. How is your site any different from a traditional print document? How can you involve the user in ways that non-digitized texts usually cannot? Interactivity can be a compelling, innovative means of engaging your reader and creating experiences that cannot be replicated in other media.
- Avoid text-only pages. Ideally, a user should never encounter an entire screen full of uninterrupted text in browsing your site. Again, take advantage of the web medium!
- Don’t sacrifice elegance for pizzazz. Just because you can make images fly across the screen does not mean you necessarily should. Every design element of your site (colours, images, animation) should correspond thematically with the content and goals of your project.
The front door:
- Give your site a descriptive title. Your title should convey the content of your site in a concise but engaging manner. Remember, the title is how your site will be identified on the Search Engines.
- Include a brief introduction. This should be part of your site’s home page, and should explain the scope and purpose of the site. Once users have noticed your title and followed a link to your site, they will expect quickly to find a further elaboration of your business, a brief paragraph or two describing what it is all about and what makes it interesting. You’ve caught the user’s eye with your title; the introduction is your chance to heighten their interest and persuade them to actually stick around and explore.
- Make your site’s home page as useful a starting point as possible. The user should be able to see at a glance what your site is about, how it is laid out, and what kinds of resources and features it includes. Ideally, all of this information (along with your site title and introduction) should be visible on a single fast-loading screen that requires a minimum of scrolling.
- Make sure your text is legible. Check the size, colour, and fonts of all text within your site to confirm that it can be easily read. Be especially careful of dark or fancy backgrounds that make text hard to read.
- Make sure your site is platform independent. Your site should be viewable on both Mac and Windows machines, as well as tablets and mobile devices, using either of the most commonly available browsers, Chrome, Netscape and Explorer.
The end game:
- Thoroughly test your site. Ask a friend to sit down and explore your site. Ask them to think out loud, and watch them navigate the site. Do they get lost? Do they have trouble finding the information or products they require? Do they have trouble understanding your labels? Do they understand your content? Ideally, you should elicit and incorporate feedback about your site in the course of developing it as well as when its nearing completion.
- Proofread carefully! Nothing looks more unprofessional than poorly written content. Check carefully for spelling and grammatical errors before posting your written materials to the web.