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the project

Wipe Easy Tablecloths create unique and varied tablecloth designs, aimed mainly at household use. In 2012, they were looking for a new ecommerce website design that would allow them to successfully launch as an online business.

After meeting with greensplash, we developed a comprehensive plan to develop Wipe Easy’s ecommerce venture. We carefully considered the target demographic when creating the Wipe Easy designs. When it came to functionality, Magento was the clearly the most appropriate solution for what Wipe Easy required.

the challenge

The website built by greensplash has flexible inbuilt functionality including the ability to easily create and manage special offers, which was ideal for the business’ ongoing promotional plans. greensplash initially provided marketing and SEO support to get the business off the ground, and it has grown to be the leader this niche industry area.

Check out their sister site, also built by greensplash, Simply Oilcloth.