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the project

Wanting to refresh its brand to appeal a more commercially focused audience, Simply Oilcloth enlisted the expertise of greensplash to create a unified logo and website to reflect the business’ new direction.

the challenge

With a previously subtler and more sober logo, Simply Oil Cloth wanted to move to a brighter, fun logo, yet with a professional and clean feel. Using a feminine colour palette, the creative brains at greensplash provided various colour options, which inferred a more commercial and fun feel, before deciding on the current style.

To coincide with the business’ rebrand, the team at greensplash also re-skinned the existing website to reflect the move to a more commercially focussed audience and to showcase its line of wipe easy tablecloths. Built on a Magento platform, as well as boasting Sage Pay and PayPal payment gateways, greensplash crafted a refreshed website using custom reporting tools, to ensure a seamless online customer experience.