Wilmslow branding design: Profunnel Light at the end of the tunnel
How to encapsulate a brand image for driving customers through your door via an online environment? That was the challenge posed for the greensplash design team when we were approached by advanced online marketing software firm Profunnel.
These guys have embraced the online business environment and developed software tools which enhance the overall virtual sales and marketing experience.
Focus, vision and enlightenment…
We literally took their proposition at its word and created a brand image that took you on a journey into the sales funnel process. A three band ring ‘funnel’ sucks you into the end of the company name. The additional dimension of a ray of light evoked a sense of achievement and ‘enlightenment’ within the logo design and provided clarity on the purpose of the marketing solution – to generate and act upon client leads.
This was one client project where both our design team and our client really did see light at the end of the tunnel!