Northwich web design: Empowering Mums Meeting mums’ needs with the power of social media
The challenge
Empowering Mums is an organisation that provides help and support through coaching products and services for mums to make the most of the way they live their lives, to raise their awareness to the importance of good self care and to improve the quality of the time they spend together as a family. Using easy to follow self study eBooks, online courses, workshops, online coaching and personal 1:1 coaching, Empowering Mums is an accessible, empathetic and experienced support service for mums seeking to achieve confidence, balance and joy, ultimately achieving fulfilment across all aspects of their lives.
Project brief for web design
The personal nature of coaching means that the Empowering Mums website has to be accessible for mums at all times of the day – it also has to be appealing and easy to navigate. Given the confidential one to one consultancy of Empowering Mums, the website also has to have a professional and discreet feel to it for clients to develop and establish trust with the founder Tracey Wall.
A key part of the greensplash service provided to Empowering Mums was to give advice on maximising the integration of social media tools into the website including the Empowering Mums blog, Facebook page and Twitter account. These interfaces are being increasingly used by Tracey’s current and potential clients who are typically busy mums on the go looking for quickly available yet comprehensive information and support.
