Work Experience: Day 3
It’s hard to believe that I am already half way through my work experience placement at greensplash! My time here seems to be disappearing at an alarmingly fast rate, which I suppose is hardly surprising considering how exciting I am finding the experience and the constant stream of new skills that I am developing on a daily basis.
Having thoroughly enjoyed the previous day, I eagerly approached the greensplash office, looking forward to the day ahead.
A Lesson in Pay Per Click (PPC)
In a similar format to yesterday, I started the day with Jon Ranwell. Yet again, Jon was happy to put time aside to explain one of greensplash’s key concepts, Pay Per Click. We had briefly touched on PPC on Monday morning, but Jon seized this opportunity to go through the idea behind PPC in much more detail, as well as showing me how greensplash monitor the success of the Google Adword campaigns of their clients. Jon allowed me to see how greensplash can view the number of clicks, the cost and conversions of each advert. We also discussed how certain search words are not very cost effective, and how greensplash can ‘pause’ an ineffective search word in order to free up money for more effective purposes. Whilst I had learned a lot the previous days, I found this absolutely fascinating and had no idea that there was so much that went on ‘behind the scenes’!
More Social Media
Having had practice at scheduling tweets for both greensplash and Relish yesterday, I felt much more confident at performing the same task again today. I find it really interesting to search for unique, yet relevant, content for both businesses twitter feeds. Despite it sometimes taking a while to find interesting articles, I feel as though I am now much quicker at using Hootsuite, the website used to schedule tweets. It definitely illustrates the fact that I am gaining confidence and learning new skills every day at greensplash.
Time For Another Blog Post…And a Crash Course in Search Engine Optimization (SEO)
It was another afternoon full of blogging for me, but with an added crash course in SEO. Like PPC, we had briefly discussed this concept on Monday morning, but this afternoon Matt explained SEO to me in more depth so that I fully understood its aim and objective. Matt then showed me how to fill in the necessary fields on a blog post of his in order to optimise the chances of an article showing up in a Google search. In a similar way to the PPC, I had always wondered how concepts like these worked and had never fully understood it, so it was really intriguing to have it explained to me so clearly. Satisfied that I had grasped the basics of SEO on WordPress, Matt allowed me to fill in the required fields for yesterday’s blog post before I uploaded it, and it was great to put the skills that I had just learnt into practice.
Following on from this, I went straight into the writing of this blog post. I am certainly kept busy here at greensplash – in a good way, of course!