The Importance of DMoz in SEO
If you hang around in online SEO communities for a short amount of time, you’ll inevitably hear someone asking about DMoz. “Is DMoz still important for SEO purposes?”, is the question you will see asked a lot. But what exactly is DMoz, and why is it relevant to getting great page ranking on Google?
DMoz is a directory set up in 1998, with the idea of creating a premium, open-source website directory. In practice, the rise of the search engines made directories pretty much obsolete from a practical user perspective. Directories have clung onto existence by the benefits they provide for SEO. However, with each update to Google’s algorithm their importance diminishes.
So, what’s the point of DMoz?
Google’s algorithm still places an unnatural amount of trust in DMoz backlinks. They are seen as verification of a site’s quality, and evidence that the website is valid and useful.
There is much discussion about why an ancient directory should have such a bearing on SEO scores. Theories include that it is an original part of Google’s algorithm that is still intact. Others surmise that it is due to the difficulty of getting listed.
You can SEO a website to get great results without a DMoz listing. However, if you are struggling to get the edge on your competitors, DMoz may well be the solution.
As stated, getting onto DMoz can be a bit of a pain. As every link is manually checked, the backlog is massive. Here are some tips for getting listed on DMoz.
Put effort into the link submission
The main reason listings fail on DMoz is due to poor quality submissions. The details DMoz require are reasonably straightforward, but the categories can cause confusion. It is worth thinking about where your listing should sit on the directory, and browsing through some potential options.
Become an Editor
There is always an option to become a DMoz editor so you can approve your own website. HOWEVER, never hide this intention on your application. DMoz holds its editors to an exceptionally high standard. It normally won’t have an issue with you processing your own website, but will need confirmation from a second editor. If you hide your association with a website and they find out later, the website will be removed and blacklisted and your editorial privileges removed. In summary, be honest.
Ensure your website is of good quality
DMoz editors are known to be extremely passionate about the categories they control. You can guarantee that they will be looking through your website in minute detail before accepting your submission, so prepare well. Make sure the site looks neat and professional, and has an intuitive, well-structured user journey. Ensure your copywriting is strong, and all links work. These little things can make all the difference between your website being accepted or rejected.
This gives you some pointers on how to get listed on DMoz. Bear in mind, listing times can take several months, so be patient. It’s always worth checking the “last updated” date at the bottom of a category prior to submission. If it has been several years since the category was last updated, you can assume that the editor is no longer active. In this instance, it may be worth applying to edit it or finding a different category completely. All these obstacles make obtaining a DMoz listing a challenge, but almost certainly worth it.
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