The First Day of Christmas
It’s time for another one of our Christmas-themed blogs. This time, we’re going to take a look at that all important first day of December, where you are given carte blanche to go as extravagantly Christmassy as possible. If you followed the advice in our first Countdown to Christmas blog, you’ll have prepared a long and comprehensive marketing plan, and several background steps will already be underway.
Here are some essential things you need to do on December 1st to avoid being seen as an unseasonal scrooge.
Nothing says seasonal fun more than a quick logo update. A festive sprinkling of snow or the addition of a Santa hat can humanise your business identity and demonstrate your affinity for the festive season. Enhancing your logo with the trappings of the season is a great way to start getting into your Christmas identity on December 1st.
Same principles, larger canvas. Making your website festive has two major benefits. The first is largely the same as the logo, in that your company will be demonstrating its human side through the updated aesthetic. Additionally, it demonstrates that you are keeping your website fresh and relevant, which will improve visitor confidence in your business.
Your email newsletter needs to be brought in line with the holiday season. This can be achieved both through aesthetic and tone. The aesthetic is pretty self-explanatory – simply adorn your newsletter with stars, presents, pine trees and all the trappings of Christmas
Now, the tone of your Christmas newsletter can be a bit tricky to get absolutely right. The kind of industry your customers will have a big impact, as is their willingness to be sold to at this time of year. Generally, a more light-hearted tone will go down well with the Christmas reader. A hard sell that barely acknowledges the fact that is the season of goodwill is unlikely to be read or digested by anyone.
Yuletide your Office!
Marketing isn’t exclusive to the internet! When a prospective client comes into the office, eager to purchase your goods and/or wares, you want to give them a suitably positive impression. Therefore, you need to get out the tinsel and decorate your office! This will not only endear you to any visiting clients, but will also provide your staff with some festive cheer.
This gives you some idea of how to go about preparing your company for the holiday season. All of these steps are useful in projecting the kind of image that will entice prospective customers into accepting your seasonal product offers.
Do you need some last-minute design work completed in time for your Christmas push? Greensplash are here to help. Give us a call on 01606 884123 or email firstname.lastname@example.org to find out more about our design and marketing services.