Ten ways to make your homepage work for you
First impressions count – make your homepage work harder
We all know that first impressions count – when it comes to your home page you’ve got just a few seconds to grab the attention of your readers.
Here are our top ten tips on how to make your home page work harder.
Develop a clear message
What’s the one single thing you feel people MUST know about your business when they visit your site? Focus on that and articulate it as simply as you can.
Concentrate on the problems you solve, not the products/services you sell. Make clear the benefits of what you do – images and words both have a part to play.
Create a positive call to action
Think of the journey you want to take your site visitors on, whether they’re prospects or existing customers. What do you want them to do once they’ve visited your home page? Where do you want them to go next? This thinking will inform the ‘call to action’ you create, and lead to a more logical navigation structure.
Update your content
Ensure your home page has at least one area for fresh content to give people a reason to visit again. Think about creating some interesting news about your company, your industry or one of your customers. This helps to create a better user experience but also helps with search engine optimisation. It’s easy to let this task slip, so set aside some time once a week to update.
Think of ways to collect data from your site visitors, and ask their permission to stay in touch. Create an online newsletter, a blog, a white paper or other useful article – for all these things people may be willing to give you permission to email them when you upload new information to the site, helping you remain front of mind when they need the product/service you offer.
Make it easy to navigate
People scan web pages rather than read, looking for links to the specific information they require. Make sure your navigation structure is logical and intuitive – test it with colleagues and customers. Don’t forget – use terminology your target audience uses so they know what to expect from each click.
Make it quick to download
Speed is imperative. Creative as you may want to be, make sure your site loads quickly and allows the visitor to get to the information they’re searching for.
Think about imagery
Use imagery to convey a message, a perception. Give it as much thought as your words.
Consider creating some movement
Whether that’s to draw attention to a new case study or product, some movement will help grab attention.
Generate some interaction
Think about integrating elements of social media. Can Twitter, LinkedIn or Facebook help your business, either by starting conversations or driving traffic to your site?
Find out how we help businesses of all sizes manage their online presence, or get in touch today for a free audit of your home page. Call us on 01606 884123.