Ten things your logo says about you
Like it or not, your logo alone speaks volumes about your company and the service your customers can expect to receive.
When did you last take an objective look at it? Is it working for you, or against? Here are our top ten questions to ask yourself when you review your logo:
1. Does it reflect what the company does?
It may be some time since your logo was developed and your products and services may have changed. Is the design still relevant to what you’re selling now?
2. Does it provoke trust?
Does your logo give the impression of credibility and trustworthiness – it will impact initial thoughts about the quality of your product or service?
3. Is it easily understood?
Does the logo relate to the product/service you provide, both in terms of design and colour?
4. Does it help people remember your company name?
Your company name and logo should fit together ‘hand in glove’. If the two feel separate it’s time for a re-think.
5. Is it transferrable?
Can you easily use the logo on your website, your stationery, your other marketing materials and your products.
6. Can you integrate your logo?
Are you able to use elements of your logo – part of the image, the colour, the font or any strapline – in other marketing materials? If so you may be able to create a more impactful and memorable brand.
7. Does it stand out?
How does it fare against competitors? Are there companies offering similar product or services which use elements of your logo? It’s essential that your logo is clearly associated with your company alone.
8. Is your logo used consistently?
Do you ‘police’ the use of your logo to ensure it’s used consistently in presentations, proposals, invoices and other materials? Consistency helps convey a professional image.
9. Is there an emotional connection?
Sample a small group of customers to find out how your logo makes them feel. These things are hard to measure, but essential if your logo is to convey the right message.
10. Do you like it?
You and your employees must feel a sense of pride in your logo. Are you proud to produce your business card?
Find out more about how we help businesses of all sizes make the right first impression.