A spot of festive branding inspiration
Now that the countdown to Christmas is well and truly under way, companies are racking their brains for new and innovative ways to add a touch of festive sparkle to their brand. With so much demand and competition, it’s becoming harder for brands to stand out from the Christmas crowd!
So, as an early Christmas gift to you, we’ve put together our top 5 tips on how to work a touch of festive magic into your branding:
- Utilise Shapes
Anyone who’s anyone can spot a Rudolf or Santa Claus motif from a mile-off, so use this to your advantage and incorporate Christmas shapes for easy, but effective festive branding. Thinking of different ways to add another layer to your website or marketing collateral, using easy to spot festive shapes is a sure-fire way to grab the attention of consumers and client.
- Have a reason to relate it to your brand
There is a temptation for brands to incorporate Christmas within their branding somehow, just because everyone else is. But whatever you decide to do, it needs to be meaningful. Following on from the above, shapes and words can go hand-in-hand with what your company offers will produce a stronger message.
- Master the art of emotion
It’s all well and good adding a selection of seasonal themes to your brand, but if you don’t get into the hearts and minds of your target market your efforts will be fruitless. Whether you want your customers to smile or shed a tear, you need an emotional strategy behind your Christmas branding. The trick is to think of your customers as people, what they like, what motivates them and what triggers their softer side.
- Add illustrations
Christmas can be both a blessing and a curse for marketers and designers. There is such an array of seasonal graphics and images to choose from, you can end up falling victim to those Christmas clichés. As I’m sure you’ll be aware, detail is paramount when it comes to design, and clever illustrations are a great way to work-in those festive imagery and symbols into your brand.
- Be consistent with your message
If you are going down the route of Christmas branding, you need to make sure that it is consistent across all channels and customer touch-points. It’s vital that you cater for all your customer’s emotional needs to gain their trust and engage them enough to lead them from advert to purchase point.
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