Social Bookmarking and SEO
Social bookmarking is one of the more interesting aspects of SEO. For one thing, the question of whether it should be considered a branch of SEO or a methodology in its own right is still very much the subject of debate. Regardless of the technicalities, social bookmarking is considered to be a highly effective practice that should form an important part of your overall marketing strategy.
Social bookmarking essentially involves the use of websites that allow you to bookmark specific web pages, publicly, so other users can view them. The first social bookmarking sites cropped up back in 1996, but several interesting developments to the core format have recently emerged. One of the most successful of these is StumbleUpon.
In terms of technique, Social Bookmarking isn’t the most demanding thing in the world – it’s just a case of picking some social bookmarking sites and adding links to your web pages. However, your choice of social bookmarking websites and the pages you link to are vital.
Social Bookmarking Website Considerations
Before picking out a social bookmarking website, you need to ask several key questions about the function and quality of the website. One of the most urgent questions in terms of SEO, is whether the backlinks generated from the social bookmark will have a positive impact. Generally speaking, social bookmarking backlinks are considered to be of higher quality than those originating from online directories, but it’s always worth confirming this using a free PageRank checker. Some social bookmarking websites may not provide a direct backlink to your website, but have the chance of exposing your website to other bloggers who will backlink to your website based on the quality of the content. These links can often be of much higher quality, and benefit from being posted by people with an existing audience who will most likely find your business to be of interest.
Once you’ve shortlisted the social bookmarking platforms most appropriate to your website, you need to consider which pages to submit. Social bookmarking occupies a niche area of the digital marketing universe, where in addition to generating backlinks, it exposes your website to other people likely to be interested in it, who will then go on to re-link your website thus adding further backlinks. Therefore, you need to ensure that the content you link to is interesting. Your blog articles will probably trump your static pages in this regard as they tend to be more dynamic in nature, and there’s no harm in using these as your main source of social bookmarking content. As with SEO, it’s best to link to multiple pages at different levels on your website, rather than directing all links towards your home page.
Social Bookmarking Strategy
It’s important not to go diving in, linking pages willy-nilly. For one thing, if you go overboard then Google will probably attempt to penalise you for link spamming. Therefore, it’s important to consider how your Social Bookmarking activities will fit in with your overall SEO strategy. Social bookmarking tends to be at its best when working within your content marketing strategy. Therefore, one of the simplest ways to incorporate Social Bookmarking into your marketing activities is simply add it the workflow when you’ve completed a blog:
- Write blog
- Check on-page blog SEO
- Post blog
- Post on social media channels
- Apply social bookmarking
This shows how Social Bookmaking can be used to augment both your SEO and overall marketing activities. Social bookmarking is one of many niche disciplines that falls under the broader umbrella term of SEO. If you’d like to discuss more about these practices and how they can help your business, email us at firstname.lastname@example.org, or call on 01606 884123.