Responsive Web Design: A Growing Necessity
Responsive web design is an element of web design that has undergone some re-evaluation recently, following the massive upsurge of mobile users utilising their handsets to browse and buy online, out of convenience or preference, rather than relying on a desktop PC or laptop. Each new generation of smart phones is further optimised to encourage this activity, and as more and more site traffic originates from mobile devices, responsive web design has come to be seen less as a luxury, and more as a necessity.
Responsive Web Design as Standard
The good news is that from January 2013 all of greensplash’s bespoke web designs have been developed to be responsive as a standard feature. However, we thought it was worth discussing the benefits of this functionality, and how it can benefit both standard and ecommerce sites alike.
Simply put, responsive web design is a process of optimising a website for ease of use when viewed on a mobile phone. It eliminates the need for a user to have to zoom or press at buttons rendered practically invisible by the smaller screen, and instead aims to have the website load as a platform that can be navigated with minimal fuss. On a standard website, this extra responsiveness can be a deciding factor in a potential lead filling out the “Contact Us” form, and on an ecommerce site it can win you sales. After all, few people are going to have the patience to input their details as part of a checkout process if they can barely see the fields they have to input.
While responsive web design may not be a website feature that will make people gasp with astonishment, you can be sure that they will notice if it is absent. Surveys indicate that, without responsive web design, 99.5% of your mobile-based users will not bother to browse past the home page. By including this feature as standard, greensplash ensures that any website we design maximises our clients’ site traffic and, in the case of ecommerce sites, their revenue.
Statistics from the retail market demonstrate the benefits of responsive web design. An estimated 60 million people use their mobile phones to browse online retail stores. On Black Friday 2013, 40% of all online shopping took place from a mobile device. With each generation of phones, online shopping becomes increasingly consumer-friendly and it is therefore imperative that websites are designed to cater for the increasing number of people who will be using mobile technology as their main portal to shopping online.
Many of our existing clients, including DBA, Open Doors and Reflex, have benefitted from the advantages of responsive web design. As the number of people shopping via non-traditional sources increases, we feel that our web design service provides an online solution optimised to meet the industry’s future trends.
Are you looking to reinvigorate your web presence? Do our responsive websites sound appealing? Why not check out our web design and ecommerce services? Email us at firstname.lastname@example.org or call 01606 884 123 for a quote.