Learning from experience
Writing in his autobiography, Michael Parkinson tells how he prefers to interview older people because their more varied experiences mean they have better stories to tell.
This is an interesting perspective, especially as greensplash this year celebrates its 10th anniversary. It got me thinking: what insights would our team share with other business owners if they were interviewed by Parky today?
1. Never say never
An open mind is the best way to run a business. The ideas that get you off the ground will change as you grow. Go with the flow.
2. Focus
Know your strengths and know what value and quality you add to your customers. Deliver, deliver, deliver.
3. Have a plan
Map out your goals and a plan of how you intend to achieve them. You need to take control of your direction.
4. Listen to your customers
You might think you heard what your customer said, but did you really listen? Understand your customers and you’ll be more likely to keep them.
5. Keep communicating
Take control of your profile and reputation. Make every interaction with your business a positive experience for both customers, and suppliers.
6. Ask for feedback
Don’t be afraid of criticism. Ask for constructive feedback and DO SOMETHING with it.
7. Value your existing customers
Your existing customers are the gateway to your new customers. Treat them well and hopefully they’ll recommend you to their associates, or provide glowing testimonials which speak volumes to prospective customers
8. Be proactive
Care about every aspect of your business, from marketing for new business to delivery of products or services you’ve already promised. Put yourself in your customers’ shoes at all times
9. Accept the rough with the smooth
There will be busy times. There will be dips. Prepare for both and handle them positively.
10. Give what you expect to receive
It’s an obvious one, but treat people with the respect and courtesy you would want to receive. There’s no point in being great at what you do if you can’t get along with people.
What’s your advice? Share with us …
