Give the gift of content this Christmas
Now that we’ve shared some of our Christmas branding tips, courtesy of our previous blog article, we thought we’d also throw another festive gift your way.…it is the season of goodwill after all.
Creating clever content is the backbone of any effective marketing strategy, and on the countdown to Christmas it’s no different. Blogging is an effective way to share content and get consumers as well as potential clients to engage with you. At the start of the festive season, you’ll be full of merry inspiration, but you can quickly find yourself drained of Christmas cheer, and therefore lack of content.
Here are our top hacks, to help guide you on your merry way to Christmas content heaven:
Utilise previous content
This is possibly the easiest hack around for pesky writer’s block. As marketers know all too well, it’s all about writing quality and getting mileage out of it. So, find some previous quality content and give it a Christmassy twist!
Take advantage of trends
The end of the year always sparks a flurry of trends for the year ahead. From the next tech craze, fashion fads and market predictions, these stories are a basis for a great blog. Customers want to know what lies ahead, and it’s also a chance for you to showcase your knowledge, which in turn will add value to your business.
Use your blog to host a Christmas competition. This should be done in sync with your social media accounts and email marketing campaigns, to get maximum exposure for the competition and boost your followers and likes.
It’s always good to add a human side to your business. If you are struggling for content, then get the team involved. Have a Christmas jumper day, or deck your office with an array of festive decorations and take some photos…. a blog about your office getting into the festive spirit is sure to raise a smile or two.
Send your Christmas Wishes
Your last post of the year should be a simple Merry Christmas, thanking your clients for their support during a busy and productive year. You should also include information about when your business re-opens in the New Year, assuming you close for Christmas.