Feed Your Blog!
As a design and marketing agency, unused blogs make us sad. After all, there are so many good things that can come from a blog – improved SEO, customer interaction, massive viral influx of leads… and yet, for the most part, when we see a blog the most recent post is generally dated six months ago.
Greensplash has always taken its social responsibilities seriously. We’ve gone out our way to support local causes, and open our doors to work experience students at every opportunity. Now, we feel that we have a more pressing issue at hand. Therefore, we are proud and humbled to unveil our “Feed your Blog” campaign.
If you forget to feed your blog, your website gets sick. Symptoms include a loss of SEO rankings, a floating customer base with little brand loyalty, and an instant reaction of “oh, they must be out of business” from anyone who visits your website.
So, in order to raise awareness of this malady, we’ve put together a few tips on how best to care for your blog, to ensure it grows big and strong and shouts about all the good things your company can do.
Consistency is King
The new marketing slogan is “Content is King”. Wrong. “Consistent content is king”. Content by itself is just text.
To elaborate, lack of consistency in your content schedule leads to what I refer to as “panic marketing”. This generally happens when you read an article explaining how important it is to keep your blog updated, then look at your own and realise the last post was dated three months ago. Immediately, panic happens and you urgently write a new article every day for the next week. Then you reduce it to once a week. Then you completely forget for three months and the cycle repeats.
But how do you know how often to blog? Simply put: “Context is key to consistent content being king.”
Most professional bloggers post an article about three times a week. To clarify, that’s professionals whose entire income is built around their blog and the associated advertising and paid endorsements. If you’re blogging as part of a company website, you can get away with considerably less.
It depends on the industry you’re in. As a design and marketing agency, we find a new article every week to be optimal, but we work in a very content-driven, creative industry. As a general rule, one new post a month should be fine for most industries. The vague consensus of most white hat SEO specialists is that any less than this and your search results will start to suffer.
However, once you’ve decided on once a month, stick to it. Make writing that blog a no-excuses repeating appointment in your calendar and do not deviate.
Writing for the People
A lot has been said about writing for SEO. The best thing to do is forget all of it. You should focus on writing for the end user, and SEO will follow naturally.
Search engines by their very nature want to provide their users with the most relevant and interesting content based on the search terms used. Therefore, the most important SEO consideration is to provide great, well-written content that people will want to read.
The second most important consideration is to make it obvious what the content is. This is where a bit of SEO knowledge comes in helpful – make sure your page titles and meta page descriptions are correctly filled in, and you include informative <h2> tagged headings as part of the article’s structure.
However, that’s really as far as you need to go. The most important point to remember is – never start writing an article thinking “I have to write this for SEO”. This will only lead to a piece which reads strangely to the end user. Just write a good, interesting article that’s correctly marked up and doesn’t attempt to trick the system, and good things will follow.
Share, share, share!
So, your blog is looking plump and healthy. What should you with it now? Why not take it for a walk through your social media network!
There are multiples reasons for this. First – and most obvious – the more people who share your article, the more are going to see it, read it and visit your website. Hey, we never claimed this was rocket science.
Secondly, Google’s algorithm is putting increasing weight on social signals when it comes to judging the quality of a website. The more something is shared, the higher quality it is likely to be, and therefore worthy of a higher ranking. Therefore, share your content, network proactively and build those all important quality signals.
In summary, remember to feed your blog. It can do so much for you, and all it requires is a steady diet of content. From this, your blog can bring you new visitors, better SEO rankings, and a whole new level of credibility.
Is your blog going hungry? Are you just too busy to write some tasty, tasty content? Give us a call on 01606 884123 or email firstname.lastname@example.org to find out more about our marketing and copywriting services.