In brand logo design, the choice of brand colours can have an impact on how the brand (whether it be the company or product) is perceived in the minds of customers.   Make sure your brand logo creates the right impression by getting the brand colours right.

For most of us, the world that we live and breathe in is alive with colour. For us at greensplash, colour is a more than just important; it is fundamental part of the creative’s tool kit.
Colour is used to express personality, create emotion and evoke memory. Yellow, the colour of sunshine, is associated with happiness, vitality and joy. Blue signals stability and wisdom - in sharp contrast to red, which is a highly emotional colour and is linked to power, determination and passion...

Colour is used by designers to create postive associations associations to the brand

This world that we live in isn’t just filled with colour... it is also saturated with brands. All of which are loudly competing for attention in a crowded market.

Colour is an important aspect of a brand identity. It gives visual cues about a brand’s personality and attributes. In the sequence of visual perception, the mind starts by ‘reading’ the shape first, followed by then processing the colour, and then, finally, the content. In other words, when someone looks at your brand identity for the first time, their brain will register the colour before they read the actual words. In that split second, the mind creates associations and expectations are formed. With such a small window of opportunity to make the right impression, can you afford to get it wrong?

Use colour and other design elements to transform your logo

As an experienced full service design agency, Cheshire-based greensplash has plenty of experience of designing brand identities and logos and can help you to ensure that you get it absolutely right. For new brand logo design projects, we provide creative input that is objective and fresh. For brand logo redevelopments, we can help transform the drab to distinctive and the mundane to the meaningful. We will help you create the right instant impression and differentiate your organisation/product from competitors. Choosing the right colours is just one aspect of this process.   

Ensure consistency of your brand identity across print and web with clear guidelines

As well as the design side of brand identity development, we also have a lot of experience of developing guidelines for usage. These guideline documents are not intended to curtail creative freedom... They are designed to help users (both internal and external) to appropriately apply the brand identity and ensure consistency and integrity throughout applications – across print, the web and so on.

If you would like some advice on your brand logo design – whether on brand colours or indeed anything else related to business brand identity design - talk to us.

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