There are a number of issues to consider when developing your email creative, all connected to the features of the email client choice of your contacts. If your carefully crafted email isn’t correctly coded then it could be wrongly assumed as spam.  Here's a few tips to help.

Email snapshot previews

An email preview allows recipients to see a snapshot of their email in order to make a decision to read the email or not.

Preview emails usually display the top few lines of an email, so be sure to put your key message, offer or headline at the top of your email. Always send ‘test’ emails to as many different email clients as possible to see how the email will present itself.

Our email marketing software Generate has built in design and spam tests to ensure you never forget.

Image blocking

Image blocking is when an email client automatically turns the images off in the emails it delivers. This is standard in a growing number of email clients, and impacts on both B2B and B2C email senders.

When images are switched off, the user has to click to display them. This means that if you rely on images alone to communicate your campaign message or offer, then your message will have no initial impact.

Image heavy emails may also attract high spam scores in spam checkers, resulting in your emails being delivered into junk folders. 

Hints and tips on managing image blocking

• Include web text alongside imagery to ensure your email is still meaningful when viewed with the images turned off.
• Use ALT tags to give appropriate names to images in emails, so they can be read when the image is switched off.
• Include a link to a web version of the email as an alternative viewing option
• Always test your email to see how it looks with and without images
• Don’t be tempted to embed images as they make email size large and slow to download
• Big image attachments can trigger spam filters

If you need assistance with your email marketing campaigns, contact Carol Moore at greensplash on 01606 884123.
 

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