As Google expands its empire more new, enhanced and free tools become available to enable you to communicate, manage multimedia and even create virtual worlds. Some of these applications remain in beta testing, so expect them to evolve. Here are our favourite Google apps that we at greensplash design find the most intriguing for their sheer usefulness and relevance to all business sectors.

Google Wave

Google Wave is an online tool for real-time communication and collaboration. A wave can be both a conversation and a document where you can discuss and work together using text, photos, videos, maps etc. Participants can reply anywhere in a message, edit content and add other participants. All actions are live transmissions as you type. Google Wave is currently only available as a limited preview but for more information go to Google Wave.

Google Website Optimizer

Google Website Optimizer is a tool that can help you improve the effectiveness of your website. It allows you to test different versions of your site content, you can determine what will best attract users and lead them to convert on your site. To register and experiment go here.

Google Webmaster Tools

Google Webmaster Tools can review your website and diagnose specific problems linked to access. Webmaster Tools discovers your website link and query traffic to find out which Google search queries drive traffic to your site and to see exactly how users arrive there.

Google Trends

Helping to locate keyword trends – find out what keywords are popular and how competitive they are in you chosen locality. Similar to Google Insights for Search but Google Trends gives more specific examples.

Google Alert

Anyone can set up a Google alert to track anything on the internet and you will be sent an email or text. You can monitor subjects such as:

• a developing news story
• keeping current on a competitor or industry
• getting the latest on a celebrity or event
• keeping tabs on your favourite sports teams

Google Chrome

Google Chrome is a new web browser from google that runs web pages and applications with speed. The new is configurable to work the way you do and has some useful features.

Google Adwords

No matter what your budget, you can display your advertisements on Google Adwords and its advertising network. An 'adword' advert is the small boxed advert on the right hand page of the search engine results page. The advert connects with potential customers at the magic moment they're searching for your products or services, and you only pay when people click on your advert. Adwords is extremely flexible, in that you can set daily budgets and targeting is very precise.

To find out more about the greensplash managed adword programme contact Carol Moore at greensplash on 01606 884123 or carol.moore@greensplash.com

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