E-Commerce website opens door to more customers
The Challenge
Cheshire Hardware is a specialist supplier of door handles, door knobs, window fittings and accessories. The company stocks high quality products sourced from across the UK and overseas.
Customers value the extensive range of styles and manufacturers as well as the expert advice they can receive from knowledgeable and friendly staff. The team helps customers to choose the right products to match the style of their homes and provides practical advice on fitting. It’s this commitment to quality and service that has helped Cheshire Hardware build a strong reputation and a growing customer base.
Project brief for web design
While Cheshire Hardware already has an attractive and busy showroom, MD Andrea Czinege wanted to reach a wider audience by making it easy for people to browse their extensive product range and buy online.
The brief was ambitious – Andrea wanted to rise to the challenge of creating the industry’s easiest-to-use website. Our design team embraced the challenge.
Because Cheshire Hardware offers such an extensive range of products it was important to enable visitors to narrow down their search. The product range was catalogued so visitors could search according to style, finish, brand and price.
A modern, clean product display is complimented by useful advice and online buying guides, demonstrating the company’s strong commitment to high standards of customer service.
The site allows seamless checkout and payment to make it easy for customers to place orders. In addition, it features a content management system (CMS) to enable Cheshire Hardware to maintain the site in-house, particularly important as stock lists change on a regular basis.
Andrea Czinege at Cheshire Hardware comments:
“The site has exceeded our expectations. Within four months of launch we had just about recovered the cost of developing the site with our online sales, so it’s turned out to be fantastic value for money.
“The team at greensplash were really easy to work with. The site is so easy to use and the design reflects the quality of our products and service – it really plays its part in helping to set us apart from the competition. We’ve got lots of plans to expand site and add new resources for our customers.”
