Christmas Marketing: A Yuletide Guide
We’re approaching that special festive time of the year. All around the country, excitable young marketeers are bouncing up and down in anticipation of a very special visitor. That visitor is called massive financial opportunity, and a well implemented Christmas marketing campaign makes him all the more likely to come sliding down the chimney.
In all seriousness, the run up to Christmas does give you a great opportunity to think creatively across all of your marketing channels, and create a far closer rapport with your customers than day-to-day activities often allow. It’s a good opportunity to get people excited, and cleverly enhance your brand with Christmas themes in order to generate interest from demographics that may have historically proven tricky to engage.
In this article, we provide various examples of how to give your marketing a Christmas flavour for maximum impact and exposure.
Yuletide Your Website, Yo!
Every December, you put up decorations around your house, right? Do the same thing with your website. It gives your company a more playful image, which can be very appealing to individual visitors to your site. Tinselling up your website also has the added bonus of showing that your company is active if, for some reason, you have ignored our previous article stating that using a blog to do this is pretty much necessary.
Everyone likes a chance to win free stuff, and many people use #Win, #Comp and #Competition on Twitter for this very purpose. Whilst you can run competitions at any time of the year, the run up to Christmas provides a great excuse and allows you to phrase your social media posts in the manner of a benevolent Santa Claus, which again gives a more human face to your enterprise. Also, you may not be able to afford to run competitions all year round, but one seasonal push on this front around November/December can be great for boosting your profile and interest in your company.
This one is more or less common sense, but you’d be surprised how quite an obvious and inexpensive matter of courtesy ends up being forgotten. A nice email Christmas card to all your clients keeps you at the forefront of their minds, and is quite a simple thing to set up.
Christmas Marketing with Presents
For your larger accounts, consider sending a Christmas present. Whilst the generic choice in these matters is often a bottle of wine or champagne, it may be worth getting creative and choosing something a little more unusual. Memorable corporate Christmas gifts we’ve heard about anecdotally include dressed salmon, branded Checkers, and chocolate brussel sprouts. Obviously, take a moment to consider your clients’ likely personal tastes and capacity for humour before going too zany, but avoiding the typical is a certainly good way to give the impression of being exceptional.
The Christmas Clock is Ticking
This is most relevant to those of you operating in the e-commerce sector, but the phrase “Order before __th December to ensure you receive your items in time for Christmas” can pay dividends. It creates a real sense of urgency for the customer that can translate to big sales. Also, it provides a degree of transparency between you and your customers, forewarning them about your deadlines.
Hopefully, this should have inspired you with some suitably festive ideas for maximum marketing merriment. Remember, keep it light and fun, and take the season as a chance for opportunity.
Do you find your heart filled with the spirit of Christmas, but your output looks like the scrawlings of Scrooge? Call greensplash on 01606 884 123 or email us at firstname.lastname@example.org to find out about our bespoke marketing packages.