Business Card Design: Transform Scruffy into Stylish
Effective business card design is a topic that often goes unmentioned in the mix of flashier design disciplines, such as website design or logo creation. However, an effective, well-crafted business card is a vital element of any client interaction. Bear in mind, the business card is not just a record of your contact details, it is the memento you leave with every person you encounter external to your organisation, and a poorly designed offering will diminish the recipient’s view of you. In this article, we take a look at the principles of business card design, and outline the steps we take to ensure our clients’ business cards always leave a positive impression.
Get the Balance Right
The most common mistake in business card design is failing to make correct use of the space available. This tends to manifest in two extremes: either a highly cluttered garish affair in which name and contact details are obscured, or bland ultra-minimalism. Ensuring that the business card is striking and memorable without being overwhelming is key to creating a good impression.
Ensure Brand Synchronicity
It can occasionally be tempting to treat your business card as a personal advertisement, and create something that reflects you as an individual at the expense of your company’s branding. This approach ends up benefitting no-one. Your company’s brand should be the core palette that the business card is based on. While it is possible – and even optimal – to utilise an interesting twist on the company branding in the business card design, it should still very clearly reflect your company’s image and values.
Don’t Overload on Information
The main function of business cards is to provide the recipient with key contact information. Note, that’s ‘KEY’ contact information, not ‘ALL’ contact information. Don’t try and fit every personal and corporate social media handle onto the card – quite a common error following the emergence of social media as a powerful and necessary marketing discipline. The most important information to get on there is your name, job title, office contact number, mobile number and email address. After that, if you can add a social media handle or two without drawing attention away from that core information, consider it a pleasant surprise.
Avoid Using Borders in Business Card Design
Although everyone loves a good border, the realities of the print industry make them a poor choice in business card design. All print runs have a margin of error against them, generally a couple of millimetres. If you have a border on your business card then this margin of error becomes more noticeable and the final print run is likely to look off-centre. Therefore, the easiest thing to do is save yourself a lot of hassle and leave the border off in the first place.
Choose a Punchy, Appropriate Font
This may seem like an obvious piece of advice, but there are many business cards dotted around that utilise overly thin, weak fonts or the interesting colour selection of grey on slightly lighter grey. While you don’t need to go as far as putting your details in bold Comic Sans, make sure you utilise a clean font that naturally pops out to the eye.
Go Completely Nuts (USE WITH CAUTION)
While practicality dictates that a rectangular piece of card is the ideal medium for the business card, some companies have turned convention on its head, resulting in some of the most wonderful and innovative examples of design around. From business cards printed on Beef Jerky, to ones that double up as a bottle opener, the internet abounds with strange and ingenious examples. Please note, that while doing something really left-field in this manner will make you more memorable to your client, it will be far pricier than more conventional options.
With this information in hand, you are well on your way to designing a slick, stylish business card that will wow your clients and colleagues with its subtle sophistication. Or, failing that, just print your business details on some useful object that the client has to use every day. World’s first toothbrush-business card, anyone?
Should your business card be cutting-edge but comes across as cluttered? Why not contact greensplash, and enjoy our top-tier business card design services? Call 01606 884 123 or email firstname.lastname@example.org for a quote.