The challenge
Spinney is a family-run motorhome and caravan business which has been operating from its four-acre site in Cheshire for over 30 years. Its owners pride themselves in offering the widest range of new and used caravans and motorhomes, as well as parts and accessories. Customers visit from across the North West and further afield.
Spinney offers high levels of personal service, helping customers choose the right equipment for their individual needs. Their commitment to after-sales support is second-to-none and has helped the company grow through recommendation and repeat business from existing customers.
Project brief for web design
The team at Spinney wanted to tap into the rapidly expanding online market by building an e-commerce site for caravan and motorhome accessories. Everyday in the UK there are thousands of Google searches for the products that Spinney stocks, so developing an online store was a logical step to take.
We designed and built a website for Spinney Caravans and Motorhomes a few years ago, so were delighted to be asked to develop the company's new e-commerce website. The e-commerce site was to be a stand-alone website, accessed from the original website via a link.
The initial objective was to launch the site with a limited range of accessories, and add more over the winter months in time for the seasonal hike in demand during Spring.
Our design and development team built a site using Magento, a popular, user-friendly platform for e-commerce websites. We created a straight-forward navigation menu to ensure customers could reach the products they wanted within three clicks or less.
The product catalogue is easily managed in-house, allowing the team at Spinney to keep the site fresh and interesting, and to create marketing campaigns or promotions with relative ease and speed.
The inclusion of a secure payment gateway was critical as it demonstrated Spinney's credibility, giving customers that all-important sense of trust and security in buying online.
A solution designed to put Spinney in the driving seat
By working closely with Spinney, greensplash was able to design an eCommerce website following a creative/technical specification that was matched to the client’s marketing needs. Navigation is now much improved and the website has been built in a search engine friendly manner. Now, Spinney can regularly update its new and used stock through an online vehicle management system, the website offers the capability to capture data for building customer relationships, and the look of the website has a fresh appeal.
Charlie Holland of Spinney Accessories comments:
“Because greensplash created our original site we knew they understood our business. We were really pleased with the way the greensplash team developed a fantastic site with minimum input from us.
One of the things we were particularly keen on was to ensure customers could get to the products they wanted within three clicks. greensplash did all the thinking for us to make this work, it couldn't have been easier.
The design is clean and modern and sends the message that we're a professional company that cares about its customers. Overall we're really pleased with the site and are planning a search engine optimisation (SEO) campaign to help drive traffic in line with the seasonal demand for our products. For us this is just the beginning. ”
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