The challenge
Indicium, a data and geographical information management company, was on the hunt for a truly meaningful brand identity. The logo design had to articulate the business that Indicium is in, as well as capturing the very essence of the brand and communicating exactly where the business wanted to be. So, they called on greensplash, and of course as an award-winning design agency we delighted in creating a logo that the client could truly 'own'. The ultimate result was a stylish and meaningful distillation of the Indicium brand.
Project brief for custom logo design
Indicium asked greensplash to develop a professional brand logo to represent their business. As well as communicating Indicium's data and geographical information-led service activities, the logo had to be clear, bright and easy on the eye.
An informed solution for Indicium
Because we make it a priority to really get to know a client’s business before we embark on a brand design project, we talked at length with the client to gain a clear understanding. From here, we considered a number of design ideas that could closely link the design with the business. The winning concept married together a number of ideas that consisted of a thumbprint (biometric) composed of binary code (data), and incorporated a colour spectrum.
Free your imagination and get closer to brand design that inspires
Interested in hearing more about our branding design services or our other invaluable creative design services? Why not contact us? We look forward to helping you shine.
