The business
A company with its sights set firmly on pre-eminence in one of the most competitive retail markets, Galaxy Optical provides a complete service to Tesco, the UK's fastest growing optical chain. This total, end-to-end solution covers the manufacture of state-of-the-art eyewear to complete in-store design and recruitment of optometrists.
The challenge
In this design project, every base needed to be covered. From creative design, web design and development, right through to photography and copywriting, greensplash's design consultancy and all-in-one service delivered exactly what was needed.
greensplash. Providing inspiring web design services to Altrincham and Sale design clients.
Project brief for web design
Galaxy Optical is one of our many Cheshire design clients. Simply put, they wanted a web presence with sleek visual power to reflect their role as innovators in eyewear. The site needed to help build a strong brand image and have an interactive feel that truly engaged users. To keep information fresh and topical, the site also had to be easy for the Galaxy team to update themselves.
A vibrant solution for Galaxy Optical
Getting to know Galaxy Optical in depth was our priority. From there, we could deliver a complete service tailored to their individual needs, from the initial creative concepts through to full implementation.
The use of Flash design added vibrancy, creating maximum impact. Then we went about putting in place a highly flexible content management system and trained members of the Galaxy team to complete updates quickly and easily. What’s more, we also provided key professional services, including creative copywriting and eye-catching photography.
Take a look at the finished website for yourself at www.galaxyoptical.co.uk
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